Retention Reports: At-Risk, Churn and MIA
These reports help you catch members before they quit.
| Report | Where | What to do with it |
|---|---|---|
| At-Risk Members | Reports → Membership | Members showing warning signs. Call or text them this week |
| Churn Predictor | Reports → Membership | Members sorted from low to high risk of canceling |
| Churn Analysis | Reports → Membership | Who canceled and when, to spot patterns |
| Cohort Analysis | Reports → Membership | How long members who joined in each month stay |
| Membership Longevity | Reports → Membership | Average length of membership |
| MIA Report | Reports → Attendance | Members who haven't been to class lately |
| Attendance Since Promotion | Reports → Attendance | Who has stalled since their last belt |
Make it a routine
- Each week, open At-Risk Members and the MIA Report.
- Contact everyone on them, or tag them and let a workflow follow up.
- Automate it: workflows with the MIA: Consecutive Classes Missed or MIA: Days Inactive trigger reach out on their own.
Ask Kai "Who is at risk of canceling?" for a quick summary.
Here is a video walking through these steps: