AI Assistants

AI Assistants

In this article, we’ll walk through the AI Assistants section located under the Marketing tab and explain how to build, customize, and embed your website AI assistant.

The Key Steps

1. Navigate to AI Assistance

Click the Marketing tab in the left-hand navigation menu.
Click AI Assistants.

Note: This AI Assistant is designed to engage visitors on your website. It is separate from the internal Kai assistant used inside your CRM.

2. Create Your AI Assistant

Click to create or edit your assistant.

You will be able to configure:

  • Assistant Name
  • Greeting Message
  • Custom Instructions

In the Custom Instructions section, you can define behavior rules such as:

  • Always mention current specials
  • Never discuss pricing unless asked
  • Act as a friendly front desk representative
  • Direct users toward booking a trial

This works similarly to giving instructions to tools like ChatGPT — you define how the assistant should behave.

3. Add a Knowledge Base

In the Knowledge Base section, you can add information your assistant should reference.

You can:

  • Paste FAQs
  • Add detailed paragraphs about your programs
  • Structure content as Question & Answer

Example (Q&A format):

Question: What specials are you currently running?
Answer: We are currently offering two free trial classes for all new students!

You can include:

  • Pricing details
  • Class schedules
  • Age ranges
  • Program descriptions
  • Policies

The more information you provide, the better your assistant will perform.

4. Link a Scheduler

You can connect a Scheduler to your AI Assistant.

This allows the assistant to:

  • Book appointments
  • Schedule intro classes
  • Direct users to available time slots

This creates a seamless booking experience directly through the chatbot.

5. Customize Appearance & Activation

Go to Settings to:

  • Change the Brand Color of the chatbot
  • Toggle the assistant Active or Inactive

Make sure the assistant is activated before embedding it on your website.

6. Test Your AI Assistant

Click Test to simulate a real visitor interaction.

You can:

  • Type messages back and forth
  • See how the assistant responds
  • Confirm it follows your instructions

Note: Test chats do not save like real visitor conversations.

This step ensures you're confident in how the assistant communicates with prospects.

7. View Live Chats

In the Chats section, you can:

  • View real conversations with website visitors
  • Monitor AI responses
  • Track engagement

This allows you to review and refine performance over time.

8. Embed the AI Assistant on Your Website

Click Embed Code.

Copy the provided code.

If using a Market Muscles website:

  1. Log into your Website Dashboard
  2. Go to the Marketing section
  3. Paste the embed code into the footer/body section
  4. Save your changes

Once added, the AI assistant will appear on your website.

The AI Assistance tool helps engage prospects, answer questions automatically, and even schedule appointments — all without manual intervention.

If you have any questions about setting up or optimizing your AI Assistant, please reach out to the Market Muscles Support Team. We’re happy to help you build it out.