Phone Calls

The Phone Calls section is where you review every call that runs through your Market Muscles number, listen to recordings, get AI scoring on your team's sales calls, and set up how your phone system behaves. This article walks through each part of it.

Where to Find It

Phone Calls has three pages:

Overview shows call analytics for your studio.
Calls is the full list of calls.
Settings is where you configure your phone system.

Clicking Phone Calls itself opens the Calls list. Use Overview when you want the analytics summary.

Overview: Your Call Analytics

The Overview page is titled Call Analytics. Pick a date range at the top: Last 7 days, Last 30 days, or Last 90 days.

The summary cards across the top show Total Calls, Answer Rate, Avg Duration, Total Talk Time, Inbound, Outbound, and Missed.

Below the cards you'll find four charts:

Call Volume shows inbound and outbound calls by day.
Peak Hours shows inbound and outbound calls by hour of the day. This one is useful for front desk staffing.
Call Outcomes compares completed, missed, and busy calls.
Disposition Breakdown shows how your calls were categorized.

Dispositions are the labels the system puts on each call. The ones you'll see are Answered, AI Answered, AI Outbound, No Answer, Voicemail, Left Voicemail, Busy, Wrong Number, Scheduled Trial, Not Interested, and Callback Requested. A call that hasn't been categorized yet shows no disposition.

Calls: The Call List

The Calls page lists every call made or received through the system. Use the search box (Search by phone or contact) to find a specific call, and narrow the list with the two filters:

Direction: All Directions, Inbound, or Outbound
Status: All Statuses, Completed, Missed, Busy, or Failed

Each row shows an icon for the call's direction and status, then Contact, Phone Number, Status, Duration, Date & Time, Disposition (as a colored badge), and Recording. Click the contact's name to open their profile. If the caller isn't a contact yet, the row shows "Unknown." You can play a recording right from the Recording column.

Click any row to open the full call record.

The Call Record

The call record opens with the contact's name (or the phone number, if the caller isn't a contact) and the date and time of the call.

The Call Details card shows the contact with a View Profile link, plus the Direction, Duration, and Status. If the call was recorded, the recording player sits at the bottom of this card.

If the AI assistant took a message during the call, a Message from Caller card appears next. It shows when the message was taken, what the caller said, and their From and Callback details.

Analyzing a Call with AI

The Analyze Call button in the top right generates an AI review of the call. It only appears when the call has a recording, since the analysis runs on the recording. Until you run it, the page shows No Analysis Yet with a prompt to click Analyze Call to generate a transcript, summary, and sales scoring. If the call has no recording, the page tells you there's no recording available for analysis.

Once a call is analyzed, you get:

Summary, a short write-up of the call
Transcript, the full text of the conversation
Overall Score, from 0 to 100
Key Insights, split into What Went Well and Areas for Improvement
Category Breakdown, with a score out of 100 for Greeting & Rapport, Needs Discovery, Objection Handling, Value Proposition, Closing Technique, and Professionalism

Use Re-analyze if you want a fresh score or the recording has changed.

Voicemails

A call that went to voicemail shows a Voicemail or Left Voicemail badge in the Calls list. If the caller left a message, play it from the Recording column. If they didn't, that column shows No message left.

Open the call record for the full detail. If the caller hung up before saying anything, the record shows Caller hung up before leaving a message.

Settings: Your Phone System

The Settings page (titled Phone Settings) holds everything about how your calls are handled. It's organized into a few sections.

Your Phone Number

The first card shows your studio number and whether it's ready for SMS and calling. The Refresh option re-applies your SMS, MMS, and calling configuration. Use it if texts suddenly stop going out.

Below that you'll find:

Voice Webhooks configures incoming call routing for this number.

Record Calls automatically records all inbound and outbound calls. This is what makes recordings (and AI analysis) available.

Voicemail Greeting is what callers hear when a call goes to voicemail. You can type it as Text, which is read aloud to the caller before the beep, or record it as audio. Leave it empty to use the standard greeting, and use Remove Voicemail Greeting to go back to the standard one.

Call Forwarding redirects all incoming calls to an outside phone number instead of ringing in the browser or going to the AI.

SMS Follow-up After Call automatically sends a text after a completed outbound call. You write the message and set a delay in seconds after the call ends.

Missed Call Auto-Text automatically sends a text when an incoming call goes unanswered. You write the message and set the delay.

AI Call Answering

This lets an AI assistant answer and handle incoming calls for you.

Answer Mode has two options. Immediate means the AI answers every incoming call right away. Backup (after no answer) means calls ring your team first, and the AI takes over if nobody answers within the ring duration.

Ring Duration Before AI Answers can be set from 10 to 60 seconds (the default is 25). This only applies in Backup mode.

AI Assistant is where you choose which assistant handles calls. You'll need to create one first under Marketing, then AI Assistants.

Opening Message is the first thing the AI says when it picks up.

Only answer calls during specific hours limits when the AI picks up. Leave it off and the AI answers 24/7. Turn it on and you can set time windows for each day of the week.

SIP Desk Phone

Turn this on to ring a physical desk phone (a Yealink T54W, for example) at the same time inbound calls arrive. Once enabled, your SIP credentials are generated for you, along with step-by-step setup instructions for your phone's web interface.

Voicemail Drops

Voicemail drops are pre-recorded messages you can leave when an outbound call hits voicemail. Add a drop, give it a name, and either record it or upload an audio file (MP3, WAV, or M4A). You can set one as the default.

Blocked Phone Numbers

Block specific numbers from calling your business line. Blocked callers hear a message that the number isn't accepting calls.

Questions about your phone system? Reach out to our support team anytime and we'll walk you through it.