How to Add Backlinks to Your Content

The Key Steps

A backlink is just a link that connects one page to another. Think of it as a shortcut that helps people (and Google) move between pages on a website.
In this case, when you create content—like a blog post or an article—you can add a backlink to one of your program pages. That way, when someone is reading the content and clicks the link, they go directly to the program page, where they can learn more and opt in.

It’s like giving readers an easy way to find exactly what you want them to see! Plus, backlinks help Google understand which pages are important, which can boost your site’s ranking. Let's add one to a blog! 

  1. Click Website in the left-hand navigation menu on your backend dashboard.
  2. Click the Blog dropdown in the left-hand navigation menu. 
  3. Click Posts in the sub-menu.
  4. For today, let's click the title of the blog or the Edit button to go into a blog that has already been posted. If you'd like to create a new blog post, you can use this article that gives step-by-step instructions on how. 
  5. Highlight the text you'd like to be a link to something like your program that the blog is mentioning or discussing. 
  6. Click the Chain Icon in the text editor.
  7. A small menu will display near the text you highlighted where you can add the URL you'd like the text to direct anyone clicking it.
  8. After adding backlinks, click the green Update button to the right in the Publish menu

There is such a thing as too many backlinks—especially if they’re used the wrong way.

Here’s the key: Backlinks should feel natural and helpful. If a page is overloaded with backlinks, it can feel spammy and might actually hurt both user experience and SEO.

General Guidelines:

  • Context matters – Only add backlinks where they make sense. If they feel forced, it's too much.
  • Quality over quantity – A few well-placed links are better than stuffing every paragraph with them.
  • Google's algorithm – If Google thinks you're "over-optimizing" by stuffing too many internal backlinks or using unnatural external links, it can lower your ranking.

Best Practice: Aim for 1-3 internal backlinks per blog post, directing people to your most relevant programs or pages. If the content is long (like 1,500+ words), you can use more—just make sure they fit naturally!

Here is a video walking through these steps: